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Lanyards Are Effective And Affordable Promotional Items

A lanyard can often be seen in offices, conferences, and school. They are now also used as promotional items. Most people have seen one with a company’s name and logo imprinted on it. With the use of a lanyard, building a company name and brand can be done easily, especially for those who are having difficulty to allot some budget for promotional activities. For organizations that do not have a sufficient budget for expensive promotional products like bags, branded pens, and conference holders, lanyards can be the best alternative promotional gift.

A lanyard is a short rope or cord that people often wear around the neck to carry something. Usually, it is used when an object needs to be visible all the time or there is a risk of losing this object. A lanyard is seen everywhere – from IDs to mobile phones and USB sticks – there are lots of other items that dangle from it. However, a lanyard is not only limited to these uses.

Purchasing Promotional Lanyards

You can fully customize a promotional lanyard; you could choose the design, color, material, attachments, length, width, and thickness. Moreover, you can add accessories such as buckles, badge holders, and badge reels. Some of the lanyard materials include bamboo, cotton, polyester, recyclable plastics, satin, and silk. It would also be up to you if you want the lanyard thick or thin, wide or narrow, and woven or printed.

A lanyard is really helpful to every class of people. Depending on a person’s line of work, there will be certain requirements for a lanyard. For instance, there are available beaded and multi-colored lanyards, but they are not suitable for lawyers and doctors. So, it is important that the design fits the recipient of a promotional lanyard.

Custom LanyardsThe lanyard can be printed in any color of your choice on both sides. It will allow you to print your company name, logo, slogan, and if necessary, you can also put your contact information. On the average, the length of a lanyard is 36 inches, and if you use both sides, you can take advantage of 72 inches of printing space. It may be difficult to look for any other personal item that has display value and cost effective at the same time.

Effectiveness of Promotional Lanyard

Here are some of the values that a promotional lanyard could give you:

Easily spreads information

It can easily spread information to your target market. The lanyard can go anywhere the individual wearing it goes, so you do not have any limits to the places you could advertise. Lanyards are capable of promoting your company not just within your city, but also outside and even abroad. You could give a lanyard to anyone, including a traveller to keep their watch, camera, and compass.


Anyone will gladly accept your promotional lanyard since many of them are most likely tired of getting lots of useless promotional gifts from other companies. Rather than repeatedly seeing boring ads on TV, people would like to receive personalized useful items as gifts. For instance, teachers can use a lanyard to carry around their pens, so they would not leave them anywhere. In the same way, teenagers can easily access their mobile phone using a lanyard.


Lanyard costs only a fraction of other advertising methods. Rental space and ad placement for a certain period could be extremely costly, so is promotion on TV, radio, and print. Plus, a lanyard does not stay in one place; it goes anywhere, and that is a really effective advertising. There is a greater chance to increase your sales because more people can see the lanyard.

Because of the aforementioned advantages, it is no surprise that lanyards are receiving more attention and getting more audience as a promotional item.

  • Interesting Post…!!!
    Here gives the some effectiveness of promotional lanyard…Read this page it gives some of the values that a promotional lanyard could give you…I like it…Thanks!!!

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